Archive for November, 2010

Pay Per Click Advertising – How To Avoid The Landmines

Sunday, November 14th, 2010

Any IM marketer will tell you they’ve heard of PPC advertising, and even for those who “do it,” they’ll probably tell you they don’t know everything about it. All marketers try to think of ways to increase their incomes, and PPC more than likely comes into mind. This form of advertising is possibly the most mysterious and feared among those who have never used it.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. Many marketers wonder if it’s a good choice for them. How can you find success with PPC even when others have failed? Let’s talk about how you can do this in a manner that will help you succeed, rather than fail.

Use PPC to help you test the success of your SEO campaigns. You’ll put your attention on those keywords that you can test to see if they’re right for your particular market. You can use successful PPC keywords/phrases in other areas such as SEO, or article marketing. Conversely, any keywords that do not convert well into sales via PPC, you’ll want to avoid using them in other marketing efforts.

It’s always a great idea to use the plural forms for your keywords because there are often differences with singular terms. The plural keywords often can be very good, profitable, to use; so be sure to check those and test them. Be sure to use the correct forms for your words, in all instances. Don’t use plural forms that are not appropriate. People won’t click through on these ads because they’ll have a negative impression about your ad, and the person behind it. Experience has shown over and over that ads containing poor choice of words, or misspelled words, do not get click-throughs.

Research your keywords and niches before you start buying advertising. Remember you want to attract people who will benefit from your product and who are looking for it. If your research is incorrect, or not done, then you could find yourself in a situation where you’re ads are being shown to the wrong people. A lot of the more experienced marketers will advertise to other markets related to their product, but that’s really best left to when you’re more experienced. Again – do your research very well before beginning so you don’t waste your money.

If you get educated about it, PPC advertising need not be a horrible experience. You will, however, need to work at it and give it the attention it deserves. Avoid rushing in to start advertising. That’s usually a recipe for losing money. Thankfully, if you consider the tips contained in this article you should have an easier time of putting together a pay per click campaign that converts. Remember: You can do it if you put your mind to it! If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

How New Internet Marketers Can Make Money Online

Friday, November 5th, 2010

Are you trying to make money on the web? That’s what got you interested in internet marketing, no doubt. When it comes to the details on how you are going to do it, you may still be trying to figure it out. If you want to make money online, you do need to implement some effective techniques if you want to succeed. Even if you have no knowledge of how to run an internet business, there are many ways you can get started quickly. Here are a few basic money making methods for new internet marketers to take advantage of.

Try to think of some topic or activity that you know a lot about. You can profit from this knowledge by creating an information product, which can be a report, ebook or video. Selling a product is simpler if you have a website of your own, but it’s also possible to get other people to do the selling for you. Some marketers prefer to let affiliates sell their products, as it means you don’t have to have your own website or do any direct selling yourself. Some marketers will tell you that you can make more money in the long run with your own website, but either way will work!

Have you thought of domain names as a business? If you ever get good ideas for domains, jot them down somewhere. Lots of people are in need of good domain names; whenever you think of one, register it, and you can then turn it over and make money. Do a little research and you might be amazed at how much some domains sell for. Many people like this because you can do it without having a website of your own. There are sites that specialize in buying and selling domain names. If you want to learn more about this, just search for one of these sites and look around. Domain flipping is an easy method to make money online, and something you can do without investing much time or money into.

Some people come to internet marketing with a strong background in sales or marketing. Have you considered starting your own consulting business? Many newbies will pay top dollar for one on one coaching to help them become better in their chosen fields. Consultants can be paid thousands of dollars per hour, especially if they market their services offline as well as online. People who were successful at sales or marketing in offline careers usually have no problem taking these skills online and becoming great internet marketers.

The great thing about internet marketing is that almost anyone can do it. The internet is so vast and always growing, so there will never be a shortage of potential customers. All it takes to make a go of internet marketing is some creativity and some hard work.

Before long you could have a fully developed and automated business that will help you make money even while you do other things. Remember, there are many people making money online using lots of different techniques; you may have to try a few different strategies before you discover the ideal type of internet business for you. Just keep your goals in mind, and you will one day reach them!

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