Posts Tagged ‘mail marketing campaign’

Direct Mailing for Internet Marketers and Online Business Owners

Monday, May 3rd, 2010

Since you are already an Internet marketer, you most likely spend most of your time with your business online. A number of possible offline marketing methods are available too. One of the best ways to market your business offline is through direct mail.

Direct mail is a fairly self-explanatory term: you send mail to all of the potential customers that you want to do business with. More than just sounding like a big effort, it typically does require a great deal of labor. But as you well know, the most fruitful endeavors are the ones in which you worked the hardest. You would be surprised at how much more profit you can bring in by sending out mail to those who are interested. Below some suggestions are listed to enable you to begin.

You want to keep the direct mailings targeted to your customers. It would not make sense to dispatch a letter concerning your new lawn gnome product line to individuals who reside in apartments. Similarly, it is unlikely that you will find much success marketing life insurance to college students or other people that are at a stage of life where they are unlikely to buy it. Double check the addresses that you are sending your mail to: are they dormitories, apartment buildings or other multi-family units? Where in the city are they, and how far are they from metropolitan areas? These are subtle distinctions that can actually tell you a lot about where you should be mailing.

Experiment with the different types of direct mail. A good place to start could be with a brochure. It’s easy to create one, mail it to your list, and then track how many prospects make it to your website as a result. If you have succeeded in bringing in a lot of sales, perhaps send out another one in a few months.

Now if your brochure isn’t successful after you have allowed enough time for it to take effect, perhaps try writing a letter. You can try out different types of direct mail and then, when you find one that works, stick with it! As soon as you find the one that works, you can bring in thousands in sales.

Utilize real stamps whenever you are assembling a tiny and very specific campaign employing direct mail, although it might seem ridiculous. It’s possible you’ll just want the automatic postage machines take part in it, but if you take the time to use real stamps, you’ll show your customer that you’re personally invested in their business, which will increase your chances. It’s that kind of detail that can win a prospect over and make them a customer. When you add little personal touches like this, people are more likely to respond, as well.

You shouldn’t be intimidated by direct mail at all. It probably will seem a bit overwhelming if you are the type of person who conducts most of their business online. However, if you want to reach the largest target audience possible with your marketing efforts, your will need to be willing to go after the targets that do not operate online.

What better way to show people who you are and exactly what you are offering to them that sending them some direct mail? The reasons this works is because not everyone is Internet savvy and can find this info online. Many people do not spend all of their time on the Internet. Believe it or not, a well-crafted direct mail piece has the ability to increase your business’s bottom line.

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